By CIOL – Puja Sharma

MUMBAI, INDIA: Having engineered technology around enterprise data cloud solutions for large-scale data warehousing and analytics, US-based Greenplum is now eying the India market aggressively. While in 2008 the vendor focused on setting up a technical team in India, Greenplum has extensive plans to set-up its marketing team in India this year.

Elaborating on the company’s business model, Keith Budge, VP & GM—Asia Pacific & Japan, Greenplum stated, “We are aiming at having a direct presence in India and will be appointing a host of system integrator and reseller partners in the country.”

Budge further elaborated that Greenplum technology enables the customer to perform high-scale data warehousing and analytics, and hence customers demand for building data warehouse application depending upon the need .

Greenplum is looking at appointing SIs who specialize in various market verticals, including banking, retail, manufac-turing among others. While Wipro, HCL and TCS will be Greenplum’s tier-1 partner, the company is in the process of building an ecosystem of partners that will include tier-2 SIs and distributors.

Talking about enterprise data cloud computing, Keith mentioned, “While virtualization has taken over the IT industry, the enterprise data cloud computing will be the next trend that will be followed. It allows customers to utilize and access data depending upon their needs. Our partners will require a lot of support in terms of technical implementation and understanding business processes of our the customers and can generate revenue by providing such services.”

Throwing light on its go-to-market strategy, Kalyan Roy, Director—Sales, India & SA, Greenplum pointed, “We will have a full-fledged sales team backed by support team in India. Besides we are also looking at appointing regional partners. Greenplum may also look at expanding its R&D in India and has already put a product technical support team in Mumbai, that will offer a 24×7 support.”