Saturday July 22nd 2017

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Why Companies Need to Focus on ‘Little Data’

MICHAEL WOLF: Realizing the full potential of data will require companies not to focus just on “Big Data” but also to focus on harnessing the tremendous power of “little data.” What’s required is a new mind-set of how data can benefit the consumer first, and then the company. Today, most companies think of Big Data nirvana as [...]